(1 - 3 of 3)
- Title
- Television 2.0, Buying and Selling in a Connected World
- Author(s)
- Newman, Gary
- Advisor(s)
- Salas, Philip W.
- Date
- 2019-08
- Type
- Thesis
- Title
- The Impact of Programmatic Advertising on Local Broadcast Television
- Author(s)
- Scott Jr., Charles Thomas
- Advisor(s)
- Tedesco, Albert S., Salas, Philip W.
- Date
- 2019-09
- Type
- Thesis
- Title
- The Role of The Target Audience and Their Preference for Programming in Increasing Subscribers to China's Online Video Website iQiyi
- Author(s)
- Luo, Yaming
- Advisor(s)
- Tedesco, Albert S., Salas, Philip W.
- Date
- 2019-06
- Type
- Thesis
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- Scott Jr., Charles Thomas (1) + -
Subject
- Management (3) + -
- Television broadcasting (2) + -
- Television stations (2) + -
- Advertising (1) + -
- Advertising media planning (1) + -
- Attitudes (1) + -
- Audiences (1) + -
- Internet (1) + -
- Internet videos (1) + -
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- Media buying services (1) + -
- Multimedia communications (1) + -
- Research (1) + -
- Technological innovations (1) + -