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Title
The Impact of Programmatic Advertising on Local Broadcast Television
Author(s)
Scott Jr., Charles Thomas
Advisor(s)
Tedesco, Albert S.
,
Salas, Philip W.
Date
2019-09
Type
Thesis
Title
Is Social Media the Savior of The Spring Festival Evening Gala?
Author(s)
Liang, Yi Yin
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2016-05
Type
Thesis
Title
The n-Screen Experience, an Analysis of Multi-screen and Multitasking Media Consumption in Relation to Genre Choice
Author(s)
Rybacki, Alexander F.
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2015-06-01
Type
Thesis
Title
Television Broadcasters vs. Aereo, a Case Study
Author(s)
Wang, Jiaying
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2015-07-01
Type
Thesis
Title
A Competitive Analysis of Original Content on Chinese Video Streaming Websites
Author(s)
Yang, Aoran
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2015-06-01
Type
Thesis
Title
An Analysis of Mobile Television in the Chinese Market
Author(s)
Yang, Yang
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2015-09-01
Type
Thesis
Title
The Special Value on QVC, an Analysis of Factors That Affect Home Shopping Revenue
Author(s)
Green, Azamir Latriel
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2015-09-01
Type
Thesis
Title
A comparison of television network launch strategies in China and the US
Author(s)
Zhao, Mingyao
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2014-09-01
Type
Thesis
Title
An analysis of the demand for imported foreign television programs in China
Author(s)
Li, Keyang
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2014-08-01
Type
Thesis
Title
Nielsen acquiring Arbitron, a merger between two monopolies
Author(s)
Hai, Ri
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2014-09-01
Type
Thesis
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