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(1 - 10 of 16)

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Title: The Impact of Programmatic Advertising on Local Broadcast Television
Author(s): Scott Jr., Charles Thomas
Advisor(s): Tedesco, Albert S., Salas, Philip W.
Date: 2019-09
Type: Thesis

Title: Is Social Media the Savior of The Spring Festival Evening Gala?
Author(s): Liang, Yi Yin
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2016-05
Type: Thesis

Title: The n-Screen Experience, an Analysis of Multi-screen and Multitasking Media Consumption in Relation to Genre Choice
Author(s): Rybacki, Alexander F.
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2015-06-01
Type: Thesis

Title: Television Broadcasters vs. Aereo, a Case Study
Author(s): Wang, Jiaying
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2015-07-01
Type: Thesis

Title: A Competitive Analysis of Original Content on Chinese Video Streaming Websites
Author(s): Yang, Aoran
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2015-06-01
Type: Thesis

Title: An Analysis of Mobile Television in the Chinese Market
Author(s): Yang, Yang
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2015-09-01
Type: Thesis

Title: The Special Value on QVC, an Analysis of Factors That Affect Home Shopping Revenue
Author(s): Green, Azamir Latriel
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2015-09-01
Type: Thesis

Title: A comparison of television network launch strategies in China and the US
Author(s): Zhao, Mingyao
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2014-09-01
Type: Thesis

Title: An analysis of the demand for imported foreign television programs in China
Author(s): Li, Keyang
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2014-08-01
Type: Thesis

Title: Nielsen acquiring Arbitron, a merger between two monopolies
Author(s): Hai, Ri
Advisor(s): Salas, Philip W., Tedesco, Albert S.
Date: 2014-09-01
Type: Thesis

Pages