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iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES
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Title
The Impact of Programmatic Advertising on Local Broadcast Television
Author(s)
Scott Jr., Charles Thomas
Advisor(s)
Tedesco, Albert S.
,
Salas, Philip W.
Date
2019-09
Type
Thesis
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Collection
Theses, Dissertations, and Projects
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Organization
Antoinette Westphal College of Media Arts and Design
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Name
Salas, Philip W.
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Scott Jr., Charles Thomas
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Tedesco, Albert S.
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Television Management
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Advertising
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Marketing
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Television
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Television broadcasting
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