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iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES
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(1 - 8 of 8)
Title
The Impact of Programmatic Advertising on Local Broadcast Television
Author(s)
Scott Jr., Charles Thomas
Advisor(s)
Tedesco, Albert S.
,
Salas, Philip W.
Date
2019-09
Type
Thesis
Title
Transparency or Over-Regulation, The FCC and its Role in Governing Public Access to Political Advertising Data
Author(s)
Jones, LaTonya M.
Advisor(s)
Salas, Philip W.
Date
2018-03
Type
Thesis
Title
The Role of Fan-Subtitle Groups in the Process of Introducing US Television Programs Into China, A Case Study
Author(s)
Gao, Yiwei
Advisor(s)
Salas, Philip W.
Date
2018-03
Type
Thesis
Title
The South Korean Deployment of Terminal High Altitude Area Defense (THAAD) Missile Defense Systems and its Effect on Chinese Television Shows
Author(s)
Fu, Ze
Advisor(s)
Salas, Philip W.
,
Tedesco, Albert S.
Date
2018-05
Type
Thesis
Title
Artificial Intelligence in Media Industries, Creating Better User Experiences and Maintaining High Customer Loyalties
Author(s)
Cheng, Gong
Advisor(s)
Salas, Philip W.
Date
201805
Type
Thesis
Title
The Role of a Digital Department at a Major Market Broadcast Television Station, A Case Study
Author(s)
Spencer, Keshroy J.
Advisor(s)
Tedesco, Albert S.
Date
2019-01
Type
Thesis
Title
The Strategy of Fake News, A Polemic on Lies, the Attack on the Truth and the Mainstream Media’s Response
Author(s)
Lewis, Joshua R.
Advisor(s)
Tedesco, Albert S.
Date
2019-07
Type
Thesis
Title
Television 2.0, Buying and Selling in a Connected World
Author(s)
Newman, Gary
Advisor(s)
Salas, Philip W.
Date
2019-08
Type
Thesis
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Collection
Theses, Dissertations, and Projects
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Organization
Antoinette Westphal College of Media Arts and Design
(8)
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Name
Salas, Philip W.
(6)
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Tedesco, Albert S.
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Cheng, Gong
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Fu, Ze
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Gao, Yiwei
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Jones, LaTonya M.
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Lewis, Joshua R.
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Newman, Gary
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Scott Jr., Charles Thomas
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Spencer, Keshroy J.
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Discipline
Television Management
(8)
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Subject
Television broadcasting
(8)
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Television stations
(3)
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China
(2)
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Marketing
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Social media
(2)
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Television
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Television programs
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Advertising
(1)
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Advertising media planning
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Advertising, Political
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Artificial intelligence
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Audiences
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Customer loyalty
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Disinformation
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Fake news
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