An Analysis of Chinese Web Series Development and Strategy Go Princess Go

Details

Title: An Analysis of Chinese Web Series Development and Strategy Go Princess Go: A Case Study
Author(s): Yin, Yiyi
Advisor(s): Salas, Philip W.
Keywords: Television management; Webcasting--China--Case studies; Streaming video--Web sites--China
Date: 2016-09
Publisher: Drexel University
Thesis: M.S., Television Management -- Drexel University, 2016
Abstract: From 2012 to 2016, the development of Chinese web series was rapid. In light of the Chinese economic boom and prosperous entertainment market in the 2010s, there is a solid future for this industry. However, a few significant problems have arisen; vulgar content, fragmented length and inefficient marketing strategies. If these problems can't be solved, the development of Chinese web series will be limited. This thesis takes a successful Chinese web series, Go Princess Go, as a case study by using both quantitative and qualitative methods to explore the factors contributing to its success, and analyzes what pros and cons that Chinese web series should take into consideration for future development.
URI: http://hdl.handle.net/1860/idea:6940
In Collections: Theses, Dissertations, and Projects

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