{"218":0,"2429":0,"2430":0,"2432":0,"2433":0,"2434":0,"2435":0}
Site Home
Site Home
Drexel University Libraries
Drexel University
Contact Us
å
iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES
iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES
Main sections
Main menu
Home
Search
Collections
Names
Subjects
Titles
About
You are here
Home
/
Islandora Repository
/
Theses, Dissertations, and Projects
/
Effective Kickstarter Fundraising Methods for Visual Art Projects
Effective Kickstarter Fundraising Methods for Visual Art Projects
Details
Title
Effective Kickstarter Fundraising Methods for Visual Art Projects
Author(s)
Zhu, Yunlin
Advisor(s)
Wilbur, Roy
Keywords
Fundraising
;
Kickstarter
;
Entrepreneur
;
Crowdfunding
;
Audience
;
Arts Administration
Date
2012
Publisher
Drexel University
Thesis
M.S., Arts Administration -- Drexel University, 2012
Abstract
For this paper, the author reviewed literatures about entrepreneurship, crowdsourcingand crowdfunding. She analyzed data collected from 20 projectsâ profile pages and interviewed three project creators on Kickstarter.com (a crowdfunding website). All the projects analyzed were in the visual arts field, and the project creators interviewed were individual artists who specialize in visual art. Based on the research, the author draws conclusions on the success or failure of the projectsâ fundraising campaigns on Kickstarter.com. There were several aspects that influence a projectâs fundraising results: 1. Video; 2. Ending dates; 3.Simplicity; 4. Emotion; 5. Concreteness; 6. Rewards, etc.By identifying these aspects and suggesting the connections between them, the author paints a clearer picture for artists to conduct effective fundraising campaigns on Kickstarter.com.
URI
http://hdl.handle.net/1860/idea:6204
In Collections
Theses, Dissertations, and Projects
/islandora/object/idea%3A6204/datastream/OBJ/view
Search iDEA
All formats
Search by:
Keyword
Name
Subject
Title
Advanced Search
My Account
Login