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iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES

iDEA: DREXEL LIBRARIES E-REPOSITORY AND ARCHIVES

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The Future of Television: Linking Local Cultures in a Global World

Details
Title
The Future of Television: Linking Local Cultures in a Global World
Author(s)
Miles, Emily Louise
Advisor(s)
Timmins, Lydia
Keywords
Television management; Telecommunication systems; Endemol
Date
2012-06
Publisher
Drexel University
Thesis
M.S., Television Management -- Drexel University, 2012
Abstract
This thesis examines the rising popularity and significance of global television companies that produce and sell formats. As the world becomes increasingly more global, global television companies like Endemol are thriving because they are able to transmit formats to fit individual countries. Within these countries, local cultures and standards apply to the viewing of television content. Endemol has learned to remain present globally and locally at the same time.This thesis explores how Endemol is able to find success within local markets by interviewing media managers of the company’s Malaysian branch directly. They revealed some of the challenges they face when adapting formats, specifically those developed by Endemol USA and Europe. Further highlighted is the importance of the role of media managers as gatekeepers, specifically how they are able to tap into local environments to produce successful local shows and reach high television ratings in these markets. Endemol Malaysia has to decide solely which shows will work on air while considering the different languages, dialects, races and politics of the country.By the end of the thesis, it is interesting to note how Endemol Malaysia differs from the Endemol Global brand. They are moving in a slower direction, often in different directions because of a few factors such as the economy, the government role and slower advancement in technologies. It is clear that media managers are the filters that adapt content based on factors that might be overseen by the headquarters.
URI
http://hdl.handle.net/1860/4130
In Collections
Theses, Dissertations, and Projects

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