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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/531

Title: User participation in a converged media world: a model of media convergence
Authors: Johnson, Kirsten A.
Keywords: Mass media use;Audience response
Issue Date: 9-Sep-2005
Series/Report no.: IST Research Day 2005 posters;no. 409
Abstract: In 1947 Claude Shannon and Warren Weaver proposed a general model of communication. The popular Shannon-Weaver model shows an information source, a message being transmitted, a channel, a receiver, and a destination. This one-way model of communication is principally concerned with technology. Media communication is no longer one-way and it is also no longer just about technology, but also the human experience. This multi-way communication will only be enhanced as newspapers, television, radio, and the internet continue to merge into what has been dubbed by the popular press “converged media.” What might user participation look like in a converged media world? The researcher interviewed eight people at six different colleges and universities across the country. Those interviewed have been instrumental in implementing media convergence at their schools. Through conversations with these convergence leaders the researcher proposes a model of media convergence.
URI: http://hdl.handle.net/1860/531
Appears in Collections:Research Day Posters (IST)

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