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Understanding Corporate Motivations and Trends in Sponsorship (2004)
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/461
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| Title: | Understanding Corporate Motivations and Trends in Sponsorship (2004) |
| Authors: | Beggs, Jennifer |
| Keywords: | Corporate Art
Development/Philanthropy
Media/Multi-Media
Marketing |
| Issue Date: | 10-May-2005 |
| Abstract: | This paper examines sponsorship through the perspective of the corporate donor and examines the goals and reasons why companies engage in sponsorship thorough the use of the 2004 IEG/Performance Research survey entitled What Sponsors Want. The purpose of this paper is to provide an extensive analysis of the reasons for sponsorship and compare it to the current vehicles used by arts organizations to garner sponsorship dollars. Literature examining perspectives on sponsorship, along with examples from my tenure at the John F. Kennedy Center for the Performing Arts will be used to highlight various strategies of securing and helping a company leverage a sponsorship in the arts. |
| URI: | http://hdl.handle.net/1860/461 |
| Appears in Collections: | Arts Administration Theses
Arts Administration Theses
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