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A case study of China Multimedia Mobile Broadcasting (CMMB)
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|Title: ||A case study of China Multimedia Mobile Broadcasting (CMMB)|
|Authors: ||Zhang, Dongchen|
|Keywords: ||Television management|
China Multimedia Mobile Broadcasting
|Issue Date: ||Jun-2011|
|Abstract: ||Beginning late in the 20th century, mobile broadcasting TV has been launched in many countries all over the world. Though it was expected to be one of the most promising technologies, each country still has its own situation, some are successful, and others are disappointing. Meanwhile, the mobile broadcasting TV is penetrating China rapidly because of the development of its special China Multimedia Mobile Broadcasting standard and network.
The worldwide mobile broadcasting TV markets are active due to technology development, business models maturity, and competition is aggressive. The potential size and growth rate of the Chinese mobile TV market warrant examination of the wireless development in and outside of the country. Here, we study specifically this unique growing standard – CMMB, including the technology, the consumer demographics, and the business model.|
|Appears in Collections:||Paul F. Harron Graduate Program in Television Management theses|
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