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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/3677

Title: Interactive advertising for local news broadcasts: an exploration of potential
Authors: Yarsinsky, Eric Shawn
Keywords: Television management;Local mass media;Interactive television--Advertising
Issue Date: Nov-2011
Abstract: This thesis will discuss various forms of interactive television including one-screen, two-screen and three-screen interactivity. Various formats of interactive advertisements will also be analyzed in terms of how they could be applied to local news broadcasts. As a conclusion, a sample interactive television application for use during local news broadcasts will be introduced.
URI: http://hdl.handle.net/1860/3677
Appears in Collections:Drexel Theses and Dissertations
Paul F. Harron Graduate Program in Television Management theses

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