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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/3674

Title: Integrating Chinese culture into Sesame Street
Authors: Wang, Shengrui
Keywords: Television management;Sesame Street (Television program);Television broadcasting--Social aspects--China;China--Television broadcasting--American influences
Issue Date: Jun-2011
Abstract: This thesis demonstrates a way to integrate Chinese culture into the American television program, Sesame Street. With increased exposure to the program elements and strategies suggested herein, American children will draw creative ideas from Chinese culture. A Sesame Street Chinese curriculum has been designed which uses selected cultural aspects of Chinese culture as content to address the instructional goals of Sesame Street. A new puppet called Beibei the Panda will act as a medium to teach American children about Chinese culture in an entertaining and interesting manner. From February to July 2010, I interned at the Global Production department of the Sesame Workshop, the non-profit organization that produces Sesame Street. The internship provided me with precious opportunities to test my thesis ideas with the Sesame professionals.
URI: http://hdl.handle.net/1860/3674
Appears in Collections:Drexel Theses and Dissertations
Paul F. Harron Graduate Program in Television Management theses

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