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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/3281

Title: Developing an audience through user-generated video
Authors: Nnedu, Nnamdi Chidiebere
Keywords: Television -- Management;Festivals -- Management;Arts audiences
Issue Date: Jun-2010
Abstract: This project is designed to aid the Historical Society of Pennsylvania (HSP)1, in their ongoing efforts to attract college students. Research shows user-generated videos are popular with college students, and this popularity is not lost on the HSP. The difficulties of attracting and retaining collegiate audiences are not unique to the HSP alone. Representatives from other historical societies in the United States of America reported similar struggles attracting this audience. In response to those struggles, some historical societies implemented film festivals. Those film festivals have had positive results. In fact college students ages 18-24, HSP’s desired demographic, have been receptive to film festivals. This is illustrated by the success of three other historical societies, and the Campus MovieFest, a touring collegiate student film festival. The HSP is evaluating the possibility of designing an event that employs user-generated videos, as a means of attracting college students ages 18-24. While traditional film festivals have been executed successfully by other historical societies, this thesis project created a television-based promotional plan that embeds user-generated videos in a hybrid film festival format. This film festival is a hybrid, in the sense that “hybrid refers to an event containing both ‘live’ and ‘virtual’ components working together” (McCurry, 2009, p. 1). Freedom Fest, the proposed hybrid film festival, will originate online. The online or virtual component will be the application of user-generated video in place of DVD, film, and VHS, coupled with an online campaign that utilizes a variety of social media/networking websites. The top 10 video submissions, as determined by online voting, will then be shown at a one night event to be held on the campus of Drexel University. From those 10 submissions screened at Freedom Fest, a panel of judges from the HSP will decide the winner.
URI: http://hdl.handle.net/1860/3281
Appears in Collections:Drexel Theses and Dissertations
Paul F. Harron Graduate Program in Television Management theses

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