|
iDEA: Drexel E-repository and Archives >
Drexel Theses and Dissertations >
Arts Administration Theses >
Relationship marketing and the college student: A glance at campus performing arts centers' audience development
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/3017
|
| Title: | Relationship marketing and the college student: A glance at campus performing arts centers' audience development |
| Authors: | Fumai Dietrich, Maria |
| Keywords: | University performing arts centers
College audience |
| Issue Date: | 3-Jun-2009 |
| Abstract: | The purpose of this study is to better understand the relationship of institutions of higher education and their subsidiary non-profit performing arts centers, focusing primarily on their audience development of college students. It is currently difficult to explore the practices of organizations of this kind with the small amount of well-supported literature available, making this study even more valuable to the community of universities, colleges and campus performing arts centers. It is valuable to this community because of the responsibility university organizations have toward students; the better students are understood, the better they will be served by university organizations. Combined with an extensive review of marketing resources and a city-wide survey of college students, conversations with administrative staff of college performing art centers offer insight to various marketing practices, thus leading to general advice for college performing arts centers in regards to cultivating a long-lasting relationship with the college student demographic. |
| URI: | http://hdl.handle.net/1860/3017 |
| Appears in Collections: | Arts Administration Theses
|
Items in iDEA are protected by copyright, with all rights reserved, unless otherwise indicated.
|
www.drexel.edu
