|
iDEA: Drexel E-repository and Archives >
Drexel Academic Community >
College of Information Science and Technology >
Faculty Research and Publications (IST) >
A study on content and management style of corporate blogs
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/2745
|
| Title: | A study on content and management style of corporate blogs |
| Authors: | Ma, Shanshan
Zhang, Qiping |
| Keywords: | Blog
Corporate Blog
Blog Content
Blog Management
Update Frequency |
| Issue Date: | 22-Jul-2007 |
| Citation: | Paper presented at the 2nd International Conference on Online Communities and Social Computing, OCSC 2007, Beijing, China. |
| Abstract: | Corporate blogs are used by companies to talk with customers. We
did a study into 262 blog entries in 9 corporate blogs. The study revealed three
corporate blog content types; three corporate blog management styles, and relatively
shorter blog length and lower update frequency. |
| URI: | http://hdl.handle.net/1860/2745 |
| Appears in Collections: | Faculty Research and Publications (IST)
|
Items in iDEA are protected by copyright, with all rights reserved, unless otherwise indicated.
|
www.drexel.edu
