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Advertising, individual consumption levels, and the natural environment, 1900–2000
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/2634
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| Title: | Advertising, individual consumption levels, and the natural environment, 1900–2000 |
| Authors: | Brulle, Robert Joseph
Young, Lindsay E. |
| Issue Date: | Nov-2007 |
| Publisher: | Blackwell Publishing |
| Citation: | Sociological Inquiry, 77(4): pp. 21. |
| Abstract: | One central determinant of global environmental change is the continued expansion
of personal consumption levels. In order to more fully understand the relationship
between consumption and environmental degradation, the determinants of consumption
must first be identified. Prior research in this area has focused on economic factors,
primarily personal disposable income and population demographic characteristics. The
role of cultural factors, including advertising, has been actively mentioned in theoretical
analyses of the driving forces of individual consumption. However, this has not been
empirically tested. In this article, we conduct an analysis of the impact of advertising on
consumption levels in the United States. We start with a theoretical discussion of the
literature on advertising and consumption. Based on this literature, we establish three
hypotheses regarding the relationship between advertising expenditure and personal
consumption. These hypotheses are then tested using time series analysis over the time
period 1900–2000. The results show that advertising significantly impacts overall
consumption and that these effects vary by type of consumption. We conclude with
a discussion of the implications of this analysis for further research into the driving
forces of global environmental change. |
| URI: | http://dx.doi.org/10.1111/j.1475-682X.2007.00208.x
http://hdl.handle.net/1860/2634 |
| Appears in Collections: | Faculty Research and Publications (Culture & Communication)
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