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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/1595

Title: Gender differences in trust perception and performance when using IM and video
Authors: Sun, Xiaoning
Chintakovid, Thippaya
Zhang, Qiping
Wiedenbeck, Susan
Keywords: Gender;Computer-mediated communication;Virtual collaboration
Issue Date: 20-Apr-2006
Publisher: Drexel University. College of Information Science and Technology.
Series/Report no.: IST Research Day 2006 posters
Abstract: The effect of gender information on trust building in virtual settings is an important yet unexplored area in HCI. In this paper we empirically investigate gender differences in trust perception in two media, video and Instant Messaging (IM), while performing negotiation and brainstorming tasks. Participants who did not previously know each other were recruited to form three possible pairings: male/male, male/female and female/female. Each pair carried out a task via computer-mediated communication using either video or IM. Our primary results uncover a significant gender difference in trust perception, with both female/female and male/female pairs perceiving higher levels of trust than male/male pairs when gender information about the partner is seen via the video channel. The results also show that all gender pairs perceive higher levels of trust in the brainstorming task than in the negotiation task. Another interesting finding is that male/female pairs have better performance outcomes than the other two pairings.
URI: http://hdl.handle.net/1860/1595
Appears in Collections:Research Day Posters (IST)

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